Dear The Gap

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Dear The Gap,
I very much wanted to recommend a grey cable knit sweater-vest from your new Cotton/Cashmere Collection. I know you have had a rough time of it, that you are confused, scared, lost. You aren’t sure where you are going or where you came from. But hiring monkeys to build and maintain your website is just not the answer. It’s not good for you, and it’s not good for the monkeys. Your site is an unmitigated disaster. It is confusing, unfocused, most product links are broken. It’s actually impossible to buy something through your site! Perhaps this is actually a brilliant conceptual art project: An e-commerce site that refuses to conduct commerce? But had you just given in and sold me the sweater wouldn’t that have been more satisfying? For both of us?

I see that your site is scheduled for maintenance. Perhaps you already know the changes you need to make. I hope you can make those changes.

Godspeed,
the hinter

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August 28, 2006. Uncategorized.

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